Creative, compelling conversations about entertainment, marketing, social media, branding and more
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The Daily Brief, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.proma
The Daily Brief, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promaxbda.org or on social media @promax_global
In today's episode, Promax Editorial Director Paige Albiniak speaks with Founder and CEO Dan Pappalardo and Head of Business Development Kevin Aratari of creative agency Troika/Mission Group about a few topics near and dear to their hearts -- how branding is changing in the new world of OTT, how the agency has worked with partners on various rebrands and image campaigns and how brand identities are evolving along with their platforms. Aratari also gave a preview of his upcoming session at Promax Europe 2019 in Amsterdam.
In November, Promax hosted a panel of "Game Changers," women who are taking on all the challenges of the ever-changing world of entertainment and finding new ways around them. Listen in on Gimlet Media's Jennifer Wall, Refinery 29's Amy Emmerich, and Nickeolodeon's Kim Rosenblum as they talk with CSM North America's Dan Mannix in New York City.
Career transitions are never easy, but Promax is launching a new Transition Assistance Program (or TAP for short) to help members take their careers to the next level.
During the first session, on Feb. 22, 2019, executive career coach Cecilia Gorman will lead a session intended to put people on the path to their next great thing.
In today's episode, Gorman gives Promax Editorial Director Paige Albiniak a preview of what to expect, dropping a lot of helpful gems along the way.
Kathleen Marinaccio is vice president, design services and presentation strategies at Warner Bros. Global Insights and Analytics. But as you'll hear in this episode, she's a whole lot more than her job title. She chats with Promax Editorial Director Paige Albiniak on how she's gotten to where she is, what she's learned that can help you progress in your own creative career and offers some very valuable advice.
Sabrina Malik, VP, strategy and marketing at A+E Networks, shares her career story with Promax Editorial Director Paige Albiniak. Malik, who grew up in England and now works in New York, shares her thoughts on Thrive, Promax's executive development program, and offers her hard-earned advice to up and coming talent.
Career Stories are brought to you by Promax's People and Career Council, which seeks to foster a community of diverse talent while celebrating unique perspectives within the entertainment marketing industry.
Jeanine Liburd, Chief Marketing & Communications Officer for BET Networks,talks about how she worked her way from local politics to media and entertainment, what she learned along the way and what challenges she faces now.
This episode is the first in a series of Career Stories, sponsored by Promax's People and Culture Council, dedicated to fostering a community of diverse talent, celebrating unique perspectives and developing a greater sense of community and belonging.
What are you currently doing to keep existing viewers watching your content and to attract new viewers to discover your content? Today’s guest argues that it’s not about the consumer finding the content, but more about the content finding the consumer. Today, we’re going back to New York to the PromaxBDA conference 2018 for a session titled “Make Your Content Find the Consumer.” presented by Chris Ambrozic, Head of Personalized Content Discovery at TiVo. Chris asks us all “How do we go beyond the set-top box and crack the code of viewer engagement on all screens? With higher viewership—and more connected devices, apps, services, and UIs than ever—your content must be relevant to your audience. Chris argues and shows proven methods for why: Personalization is key. This is a good one, and there’s a nice Q&A following this episode that is sure to inspire your next creative solution.
Get comfortable with constant change. It's a good thing.Audiences are getting harder and harder to pin down. Brands are looking more and more alike. Jonathan Davis, VP, Brand Creative, A&E Sabrina Malik, VP, Consumer Marketing & Strategy, A&E walk you through various creative examples as they take a hard look at what it takes to innovate, reduce spend, and work with artists in order to breakthrough in this tough environment.
Welcome to the era of branded AR in which consumers can now create their own content. Moderators Brien Holman and Loren Judah from We Are Royale, the award-winning creative and digital agency, and a panel of AR/VR innovators will show you how to engage consumers with new, customizable interactive entertainment. Find out how to market these amazing experiences.
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