History
Icon-add-to-playlist Icon-download Icon-drawer-up
Share this ... ×
...
By ...
Embed:
Copy
Garen Van De Beek, Lori Shefa Open Door to RM 15
Clean
October 15, 2020 03:23 PM PDT
itunes pic

Garen Van de Beek and Lori Shefa worked together for 23 years marketing and promoting hit shows at CBS. When both were leaving the company last spring, they decided they would prefer not to leave each other. So they launched new agency RM 15 (pronounced “room 15”) after the basement office they shared for years at CBS TV City in Los Angeles. Van de Beek and Shefa have a lot to say about the business of marketing network TV and about the changes that have arrived due to digital and streaming.

In this fun and wide-ranging conversation, they also reveal a few other nuggets, such as “what those digital people whose offices were on the roof of CBS doing for all those years” and “why showrunners and network executives should first talk to the marketing people before naming their shows.” (Looking at you, The Good Wife. Great show, less great title.) Tune in to this episode to hear more tidbits drawn from the more than 50 years of experience shared by these two pros.

How Cultique Will Work at the Speed of Culture
Clean
October 08, 2020 11:36 AM PDT
itunes pic
Linda Ong and Sarah Unger have joined forces to launch Cultique, which will craft custom cultural insights for forward-looking businesses. In this episode, Ong and Unger discuss their vision for the venture, which becomes its own boutique brand under the Civic umbrella.
Why mOcean Launched O2
Clean
October 01, 2020 01:09 PM PDT
itunes pic
Allan Gungormez, SVP, strategy, mOcean joins to discuss why the Los Angeles-based creative agency (and three-time Promax Agency of the Year) decided it was necessary to expand its offerings into social and digital strategy.
Michael Vamosy's Vision for New Agency Fathom
Clean
September 15, 2020 09:38 AM PDT
itunes pic
Michael Vamosy has been on all sides of entertainment marketing, having led teams on the network side at Fox, FX and Starz and on the agency side at Stun. Now he’s launching his own agency, Fathom, in partnership with SmithGeiger. In this conversation, Vamosy chats about his vision for his new agency, what makes it a little different and how he came to this point of view.
Esther Weinberg on the New Leadership
Clean
August 25, 2020 12:49 PM PDT
itunes pic
Leadership expert Esther Weinberg joins to discuss Promax's new leadership program, Promax Next, that she specifically developed to help high-potential managers move to the next level in their careers and to help their teams and organizations do as well.
Loyalkaspar's Beat Baudenbacher on the Power of Symbols
Clean
August 20, 2020 12:12 PM PDT
itunes pic
It’s arguably been a summer of symbols, starting with the death of George Floyd on Memorial Day, rejuvenating the #BlackLivesMatter movement; to watching the simple face mask become the symbol of a nation divided; to seeing iconic but problematic brands, such as Aunt Jemimah, Uncle Ben, the Washington Redskins and several more get pulled from their previously public-facing positions. What it all proves is that symbols have power and that people need to think about the nuances of what those symbols mean before just blithely accepting them. In a conversation recorded just after July 4, Loyalkaspar Chief Creative Officer Beat Baudenbacher joins to talk about the power of symbols and what that power means for brands. rjhxEzyE92abvR2yts1C
Promax Goes Virtual
Clean
July 02, 2020 11:33 AM PDT
itunes pic
Promax President and CEO joins RevThink's Joel Pilger on the RevThinking podcast to discuss how Promax moved its annual conference online and what that change means for the future of the organization.
How Brands Can Authenticate Their Activism
Clean
June 30, 2020 02:32 PM PDT
itunes pic
Civic Entertainment Group's Linda Ong and Pop'N Creative's Lori Hall join to discuss what brands must do to commit to diversity and inclusion while combating systemic racism.
Getting Comfortable With Being Uncomfortable
Clean
June 18, 2020 01:00 PM PDT
itunes pic
Civic Entertainment Group Chief Culture Officer Linda Ong returns to discuss the essay she wrote for Medium, titled: "America's Eat the Rich Moment: Getting Comfortable with Being Uncomfortable." In this episode, she deciphers the moment and offers a roadmap on how we can all -- as brands, consumers and human beings -- become allies in the fight for equality.
Celebrating Pride, Diversity and Inclusion With And/Or
Clean
June 16, 2020 01:05 PM PDT
itunes pic

When Kelli Miller and Kendra Eash started Brooklyn-based creative agency And/Or in 2014, they wanted to create a studio where they could practice the kind of creative they craved. And they’ve done that, with packages for FX’s Cake, Quibi’s The Rachel Hollis Show and many more. But as a queer couple as well as business partners, they’ve also doubled down on their commitment to diversity, inclusion and representation, all of which is in the cultural spotlight as protests against police brutality rage on across the country and people celebrate Pride, even if only virtually.  


Next Page