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June 01, 2020 05:46 PM PDT
Brands that empower their consumers can find it has a positive impact on their business, Fuse Media found in its latest demographic study.
In this episode, Fuse Media Head of Marketing Mark McIntire takes on empowerment and brand purpose, topics that are particularly relevant right now. He also discusses why Fuse’s Future History Month and Be Change campaigns have been effective, how Fuse managed to change out its messaging so quickly and what’s on the horizon for the youth-focused brand.
May 26, 2020 01:17 PM PDT
Josh Norton and Carson Hood, executive creative director and executive producer at New York City-based creative agency Bigstar, discuss what work in entertainment marketing might look like once the pandemic finally passes.
Among the topics we discuss: resiliency, flexibility, creativity and innovation, with a dip into silver linings at the end.
May 11, 2020 09:43 PM PDT
As TV viewers increasingly find themselves out of work, they are looking to pay less for their TV options, said Ben Carlson, senior vice president, general manager of streaming and platforms, MarketCast, in this episode drawn from a recent virtual session.
“Previously, people were time-starved and had money to add subscriptions, but what we’re seeing is our time go up while our money goes down. That has recalibrated our notion of value,” said Carlson.
While that’s a key takeaway from Carlson’s presentation, it’s far from the only one. Listen in to hear Carlson’s insights on how marketers should approach audiences as the pandemic wears on.
May 05, 2020 12:42 PM PDT
Film and TV production has been conducted in a certain way with certain structures in place since production began more than 100 years ago.
Now with the global pandemic forcing us to question everything we’ve known and done, Becky Morrison, founder of Brooklyn-based boutique production company The Light, is questioning what could change for the better when it comes to production.
For example, do there need to be so many people on set at any given time? Should all below-the-line roles be so clear cut and specific? Should all creative ideas come from the top down? (Short answer: no.)
In this conversation, which includes such tactical considerations as safety as well as more cultural considerations such as hierarchy, Morrison discusses different ways everything from social posts to promos to advertising to big-budget movies could be produced as we all try to find our way into the new normal.
April 28, 2020 05:01 PM PDT
In this episode, drawn from Promax's latest Virtual Session, Lydia Daly, senior vice president, and Mary Kate Cullen, senior director, at Viacom CBS creative strategy and cultural intelligence present a session called #AllTheFeels, which offers some different lenses through which marketers can view and approach the very emotional generation known as Gen Z.
One caveat, not everything in this presentation is necessarily appropriate for the younger side of Gen Z, and aside from the talk of TikTok, they probably won’t be interested anyway. If you would like to watch this presentation -- as opposed to listen to it -- a video is available at brief.promax.org.
April 23, 2020 02:50 PM PDT
Tegna’s Meredith Conte summed it up: “A crisis is what local news is made for, and the way our teams have quickly rallied has been nothing short of miraculous and impressive." Fox's John Kukla and Sinclair's Dan Zimmerman joined Conte to discuss the many ways TV stations have had to be agile, yet effective, during the pandemic, in a session presented by Stephen Arnold Music.
April 15, 2020 03:23 PM PDT
Just like all small businesses in this challenging time, creative agencies have quickly had to rejigger their businesses, sending everyone home to work and checking in with all their clients over video calls.
In this session, drawn from Promax’s new series of virtual sessions, Promax President and CEO Steve Kazanjian conducts a Q&A with three agency business development executives: Danixa Diaz, executive producer at iArtists; David Edelstein, executive director at Trollbäck+Company; and Tony Kadillak, executive director at Thornberg and Forester.
April 12, 2020 04:02 PM PDT
We’re a few weeks into quarantine and the words “new normal” are taking on a new meaning. In today’s episode, which was originally recorded on Thursday, April 2, leadership expert Cecilia Gorman of Creative + Talent + Partners joins Promax’s new series of Virtual Sessions to help provide us with a mental reset.
Cecilia talks about three major topics: working from home essentials -- and this is more than just whether you have a working laptop and good wifi; ways to keep you and your team sane, focused and productive; and how we can adjust our leadership during this time.
None of it is easy, and all of it requires self-reflection and awareness, but Cecilia is here to walk us through it.
April 09, 2020 02:41 PM PDT
Sure, everyone can retreat to their homes with a computer and do work. But that’s just one piece of the working-from-home puzzle, especially when in the course of just days, entire teams suddenly found themselves working fully remotely. And in the case of television marketers tasked with keeping creative front and center in this challenging time, the pace has only become more urgent.
In this episode—drawn from Promax’s new series of Virtual Sessions—Scott Edwards, executive vice president, Fox Creative Advertising, offers eight tips on how to keep teams connected while they work apart.
April 07, 2020 03:28 PM PDT
The coronavirus pandemic has prompted an indefinite hiatus for live sports, forcing sports marketers to get creative with their strategies with no new content to market.
It’s a challenge they’re slowly adapting to and, in fact, may have a long-term effect on how sports are marketed in the future. In this session, Carrie Brzezinski-Hsu, vice president, ESPN multimedia sponsorship integration & ESPN CreativeWorks; Bill Battin, Fox Sports senior vice president, on-air promotions and Bill Bergofin, Telemundo senior vice president, sports brand and content development, discuss how they are adapting to this new reality and how sports marketing might be forever changed.
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Podcast Summary
The Daily Brief, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promaxbda.org or on social media @promax_global
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