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The Daily Brief Podcast | Promax
Creative, compelling conversations about entertainment, marketing, social media, branding and more
Category: Management & Marketing
The Daily Brief, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.proma ...more
The Daily Brief, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promaxbda.org or on social media @promax_global
The Daily Brief, brought to you by PromaxBDA, delivers original reporting, newsmaker interviews, and the latest creative work f...

by The Daily B...
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April 08, 2019 02:28 PM PDT
Los Angeles-based creative agency Trueheart specializes in “connecting celebrities with great causes, helping them raise millions of dollars and then creating global media campaigns that shine a spotlight on the incredible work that these deserving non-profits are doing,” says Amy Malin, who co-founded the agency with her husband, Scott. At PromaxGames in San Francisco on April 17, Malin will lay out ways gamers -- from players to live-streamers to companies -- can dedicated some of that time, effort and money to good causes.
April 03, 2019 03:37 PM PDT
Susie Dent is an etymologist, lexicographer and lover of words. “As somebody who’s dedicated her life to helping people and [herself] understand the mysteries of the English language, I heartily endorse life-long curiosity. But, the digital world has caused an evolution in the use of language that’s really unprecedented in its speed and its depth. So I think all of us and everyone in this room needs to embrace an alternative thought: never stop unlearning.” With that thought, Dent kicked off her talk at Promax Europe 2019 in Amsterdam, offering 10 commandments—with examples—for writing messages that work in today’s tricky and cluttered digital world.
March 11, 2019 12:47 PM PDT
In the second installment of Promax's Game Changers event series, we hosted a panel of trailblazing women, including Disney/ABC's Vicky Free, FX's Stephanie Gibbons and Hasbro's Jenny Whitlock. All three shared their unique and powerful experiences as leading women in the entertainment marketing industry in this fun panel recorded at the Promax offices in Los Angeles on Tuesday, Feb. 26, 2019.
March 05, 2019 01:07 PM PST
Denise Huth is a day-to-day executive producer on global hit 'The Walking Dead.' At Promax Europe in Amsterdam March 26, she will teach a master class on the zombie drama. Here, she provides a sneak peek of that session and brings listeners deep into the world of the zombie drama.
February 28, 2019 04:53 PM PST
Branded content guru Brian Briskman, president and creative director at Studio City, Calif.-based B2+ Custom Content, discusses the power of social-first campaigns, the importance of defining your message in a sea of content, and how all of this works together to create an effective brand.
February 22, 2019 03:13 PM PST
In today's episode, Promax Editorial Director Paige Albiniak speaks with Founder and CEO Dan Pappalardo and Head of Business Development Kevin Aratari of creative agency Troika/Mission Group about a few topics near and dear to their hearts -- how branding is changing in the new world of OTT, how the agency has worked with partners on various rebrands and image campaigns and how brand identities are evolving along with their platforms. Aratari also gave a preview of his upcoming session at Promax Europe 2019 in Amsterdam.
February 19, 2019 02:28 PM PST
In November, Promax hosted a panel of "Game Changers," women who are taking on all the challenges of the ever-changing world of entertainment and finding new ways around them. Listen in on Gimlet Media's Jennifer Wall, Refinery 29's Amy Emmerich, and Nickeolodeon's Kim Rosenblum as they talk with CSM North America's Dan Mannix in New York City.
February 13, 2019 12:07 PM PST
Career transitions are never easy, but Promax is launching a new Transition Assistance Program (or TAP for short) to help members take their careers to the next level. During the first session, on Feb. 22, 2019, executive career coach Cecilia Gorman will lead a session intended to put people on the path to their next great thing. In today's episode, Gorman gives Promax Editorial Director Paige Albiniak a preview of what to expect, dropping a lot of helpful gems along the way.
February 05, 2019 10:44 PM PST
Kathleen Marinaccio is vice president, design services and presentation strategies at Warner Bros. Global Insights and Analytics. But as you'll hear in this episode, she's a whole lot more than her job title. She chats with Promax Editorial Director Paige Albiniak on how she's gotten to where she is, what she's learned that can help you progress in your own creative career and offers some very valuable advice.
January 14, 2019 11:51 AM PST
Sabrina Malik, VP, strategy and marketing at A+E Networks, shares her career story with Promax Editorial Director Paige Albiniak. Malik, who grew up in England and now works in New York, shares her thoughts on Thrive, Promax's executive development program, and offers her hard-earned advice to up and coming talent. Career Stories are brought to you by Promax's People and Career Council, which seeks to foster a community of diverse talent while celebrating unique perspectives within the entertainment marketing industry.
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