It's a theme song you've probably heard for your entire life, waking you up, accompanying your morning coffee. But on the 40th anniversary of NPR's 'Morning Edition,' the nation's public radio service felt it was time for a change. To accomplish this, NPR sought out Man Made Music and collaborated with the music production house to compose a new sound to take the program into the future. Amy Crawford -- vice president, supervising producer and talented musician in her own right -- walks us through everything it took for Man Made Music to design Morning Edition's new anthem.

Like so many smart young people, Ira Rosensweig grew up thinking he would be a doctor. But around his sophomore year in college, he discovered a passion for film. He followed that passion to Los Angeles, where he set up his own company, Wavemaker Creative, and started cultivating a client list. This year, Rosensweig is up for eight Promax awards for his work on "It Takes Two" for Paramount Network's "Lip Sync Battle" and he also created several spots as part of Nike and Footlocker's "Discover Your Air Network." Listen in on our conversation with this budding young director.

At Promax Games in San Francisco, a panel of game-changing women including IGN's Tina Amini, 2K's Kelly Miller, Xbox's Staci King and Google's Erica Larson discussed how they have successfully navigated the very male-dominated video gaming industry while staying on the cutting edge of innovation and tech. It hasn't always been easy but by supporting their teams and each other, relying on mentors and leading by example, these women are forging the way for a new generation.

In today's podcast, we return to Promax Europe in Amsterdam to hear Hayley Cochrane discuss how Mail Metro Media combines analytics, content, and customer experience to create a loyal monthly fanbase. Tune in to find how you too can create a loyal fan base by applying these new methods to your existing tools.

In this episode, Promax Europe speaker Gabriella Mirabelli speaks to how Gen Z and millennial audiences find their content and whether they know the brands associated with that content, as well as trends in the digital space that will enhance engagement and discoverability.

Los Angeles-based creative agency Trueheart specializes in “connecting celebrities with great causes, helping them raise millions of dollars and then creating global media campaigns that shine a spotlight on the incredible work that these deserving non-profits are doing,” says Amy Malin, who co-founded the agency with her husband, Scott. At PromaxGames in San Francisco on April 17, Malin will lay out ways gamers -- from players to live-streamers to companies -- can dedicated some of that time, effort and money to good causes.

Susie Dent is an etymologist, lexicographer and lover of words. “As somebody who’s dedicated her life to helping people and [herself] understand the mysteries of the English language, I heartily endorse life-long curiosity. But, the digital world has caused an evolution in the use of language that’s really unprecedented in its speed and its depth. So I think all of us and everyone in this room needs to embrace an alternative thought: never stop unlearning.” With that thought, Dent kicked off her talk at Promax Europe 2019 in Amsterdam, offering 10 commandments—with examples—for writing messages that work in today’s tricky and cluttered digital world.

In the second installment of Promax's Game Changers event series, we hosted a panel of trailblazing women, including Disney/ABC's Vicky Free, FX's Stephanie Gibbons and Hasbro's Jenny Whitlock. All three shared their unique and powerful experiences as leading women in the entertainment marketing industry in this fun panel recorded at the Promax offices in Los Angeles on Tuesday, Feb. 26, 2019.

Denise Huth is a day-to-day executive producer on global hit 'The Walking Dead.' At Promax Europe in Amsterdam March 26, she will teach a master class on the zombie drama. Here, she provides a sneak peek of that session and brings listeners deep into the world of the zombie drama.

Branded content guru Brian Briskman, president and creative director at Studio City, Calif.-based B2+ Custom Content, discusses the power of social-first campaigns, the importance of defining your message in a sea of content, and how all of this works together to create an effective brand.