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What TV Marketers Can Learn From Video Games
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September 11, 2019 02:50 PM PDT
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Los Angeles-based creative agency gnet—Promax Games’ two-time agency of the year—turns the launch of videogame trailers into events, using its marketing expertise, in-game knowledge and a few tricks of the trade to really reach and engage with fans. Over the past three years or so, gnet has been putting that hard-earned knowledge to use on TV campaigns, working for the likes of Netflix, E! and more. Gnet’s Director of Brand Management Niko Demourdant chats about how the agency creates these cinematic campaigns for its videogame clients, how it engages with fans across time and platforms, how community managers can serve as marketers’ essential connection to fans, and how the agency is applying the lessons it’s learned through videogame marketing to TV.
How Disney Channels Worldwide Works to Keep Kids Constantly Engaged
Clean
September 04, 2019 02:21 PM PDT
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Kids are on the forefront of everything that’s coming next in the world of entertainment. While you may remember rising early on Saturday morning to watch cartoons, kids today can watch whatever they want, whenever they want from the comfort of their beds. They have access to shows being produced today, but also to shows you may have enjoyed when you were a kid. All of that access represents the proverbial opportunity and challenge for entertainment marketers looking to engage kids. In this episode, recorded at the Promax June Conference 2019 in Los Angeles, Jennifer Rogers-Doyle, senior vice president of brand development and integrated planning at Disney Channels Worldwide, discusses how Disney Channel is managing its changing audience in an evolving TV world. That includes constantly offering them content, whether the show they love is currently on the air or not.
How The Viacom Agency Provides Creative to All of Latin America
Clean
August 28, 2019 02:04 PM PDT
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Sean Saylor, SVP and head of creative of The Viacom Agency, oversees a flow of creative work that stretches from Mexico through the southern tip of Argentina; covers networks and platforms such as MTV Latin America, Nickelodeon Latin America, Comedy Central Latin America, and Paramount Channel; and coming soon streaming services Paramount Plus and Pluto TV. As chair of the 2019 Promax Latino Awards, Saylor sees how evaluating excellence creates opportunities for his teams to have creative conversations to better understand why and how they do what they do. The challenge with serving all of these countries and platforms is to find "the universally simple but great idea." Listen in to hear what Saylor has to say about Latin America's rapidly expanding media market.
How The-Artery Made Magic for Mercedes
Clean
August 21, 2019 04:14 PM PDT
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Producing spots has become both so much easier and so much more complicated than it has ever been. In this episode, The-Artery Founder and Executive Creative Director Vico Sharabani talks about using virtual reality to produce a shimmering commercial for Mercedes, and considers what's next on the cutting edge of video production.
Break it to Build It
Clean
August 14, 2019 04:25 PM PDT
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Sometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and Glenn Bartlett at this session that took place at the Promax Conference in Los Angeles in June. Bartlett is vice president, creative for Sony Pictures Entertainment’s global creative center, while Mihori is senior vice president, brand creative at Sony Pictures Television. Together, they talk about the hybrid global agency model they have created at Sony, which, according to Mihori, is “the only major independent studio left that operates at scale.”
How Imaginary Forces' Grant Lau Created Main Titles for Starz' 'The Rook'
Clean
August 05, 2019 11:47 AM PDT
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In this episode, we chat with Imaginary Forces' Creative Director Grant Lau about how he got started creating opening titles and how he ended up as part of the dream team at Imaginary Forces. Lau shares his creative process for his most recent work, Starz's 'The Rook' -- a kaleidoscope of Easter-egg-stuffed imagery. Tune in to hear what Lau has to say about working in one of the most creative and challenging areas of entertainment marketing.
Sink or Stream with NowThis' Joe Ortiz
Clean
July 30, 2019 03:54 PM PDT
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When Joe Ortiz jumped from MTV to Now This, from the world of Snookie to the world of AOC, from the world of Gym-Tan-Laundry to the world of the Green New Deal, what people really wanted to know was “how hard was it to go from television to that of streaming creative? What’s it like?” He answers those questions and many more in today’s episode, recorded at Promax’s annual June Conference in Los Angeles.
What Happened When A CNN Producer Embedded With Stun
Clean
July 11, 2019 01:36 PM PDT
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In this session, CNN's internal creative team and creative agency Stun share what they learned when CNN producer Jeff Mielcarz embedded with the Los Angeles-based agency to create CNN's campaign for original series 'The Movies.' Tune in to find out what they learned from this unusual approach.
How Loyalkaspar Designed Promax's 2019 Conference Open and Rebrand
Clean
July 02, 2019 04:06 PM PDT
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Loyalkaspar chief creative officer and partner Beat Baudenbacher, executive creative director ​Anna Minkkinen, and technical director and producer Chris Webb discuss how they collaborated to create this year’s conference open and how many of those elements were then folded into Promax's overall global rebrand.
Joe Earley Rises at Disney+
Clean
June 27, 2019 04:03 PM PDT
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Listen in as Joe Earley, executive vice president of marketing and operations at Disney+, gives us a little peek behind the scenes as the subscription streaming service gets up and running ahead of its November 12 launch.

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