Creative, compelling conversations about entertainment, marketing, social media, branding and more
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The Daily Brief, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.proma
The Daily Brief, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promaxbda.org or on social media @promax_global
In the second installment of Promax's Game Changers event series, we hosted a panel of trailblazing women, including Disney/ABC's Vicky Free, FX's Stephanie Gibbons and Hasbro's Jenny Whitlock. All three shared their unique and powerful experiences as leading women in the entertainment marketing industry in this fun panel recorded at the Promax offices in Los Angeles on Tuesday, Feb. 26, 2019.
Denise Huth is a day-to-day executive producer on global hit 'The Walking Dead.' At Promax Europe in Amsterdam March 26, she will teach a master class on the zombie drama. Here, she provides a sneak peek of that session and brings listeners deep into the world of the zombie drama.
Branded content guru Brian Briskman, president and creative director at Studio City, Calif.-based B2+ Custom Content, discusses the power of social-first campaigns, the importance of defining your message in a sea of content, and how all of this works together to create an effective brand.
In today's episode, Promax Editorial Director Paige Albiniak speaks with Founder and CEO Dan Pappalardo and Head of Business Development Kevin Aratari of creative agency Troika/Mission Group about a few topics near and dear to their hearts -- how branding is changing in the new world of OTT, how the agency has worked with partners on various rebrands and image campaigns and how brand identities are evolving along with their platforms. Aratari also gave a preview of his upcoming session at Promax Europe 2019 in Amsterdam.
In November, Promax hosted a panel of "Game Changers," women who are taking on all the challenges of the ever-changing world of entertainment and finding new ways around them. Listen in on Gimlet Media's Jennifer Wall, Refinery 29's Amy Emmerich, and Nickeolodeon's Kim Rosenblum as they talk with CSM North America's Dan Mannix in New York City.
Career transitions are never easy, but Promax is launching a new Transition Assistance Program (or TAP for short) to help members take their careers to the next level.
During the first session, on Feb. 22, 2019, executive career coach Cecilia Gorman will lead a session intended to put people on the path to their next great thing.
In today's episode, Gorman gives Promax Editorial Director Paige Albiniak a preview of what to expect, dropping a lot of helpful gems along the way.
Kathleen Marinaccio is vice president, design services and presentation strategies at Warner Bros. Global Insights and Analytics. But as you'll hear in this episode, she's a whole lot more than her job title. She chats with Promax Editorial Director Paige Albiniak on how she's gotten to where she is, what she's learned that can help you progress in your own creative career and offers some very valuable advice.
Sabrina Malik, VP, strategy and marketing at A+E Networks, shares her career story with Promax Editorial Director Paige Albiniak. Malik, who grew up in England and now works in New York, shares her thoughts on Thrive, Promax's executive development program, and offers her hard-earned advice to up and coming talent.
Career Stories are brought to you by Promax's People and Career Council, which seeks to foster a community of diverse talent while celebrating unique perspectives within the entertainment marketing industry.
Jeanine Liburd, Chief Marketing & Communications Officer for BET Networks,talks about how she worked her way from local politics to media and entertainment, what she learned along the way and what challenges she faces now.
This episode is the first in a series of Career Stories, sponsored by Promax's People and Culture Council, dedicated to fostering a community of diverse talent, celebrating unique perspectives and developing a greater sense of community and belonging.
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