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How Jonny Lopez Went From Promo Pathway to WB to 'Titans'
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October 09, 2019 03:23 PM PDT
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Los Angeles native Jonny Lopez was the valedictorian of Promax’s second Promo Pathway cohort in 2014. Right after he gave his valedictory speech, a representative of Warner Bros. approached him and invited him to come to the studio for an interview. He was working at the studio the very next week. Now, he’s pushed himself to produce more creative work for Warner Bros.' streaming service, DC Universe, on such shows as 'Titans' and 'Swamp Thing.' Hear what the 'Titans' spot has meant for Lopez as he progresses in his career in today's episode.
Think Like an Artist
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September 30, 2019 12:52 PM PDT
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BBC Arts Editor Will Gompertz believes that while creatives are often stereotyped as head-in-the-clouds types, they actually tend to be practical, business-savvy, fun-loving and fulfilled. Gompertz should know. He’s written Think Like An Artist and Lead A More Creative, Productive Life, a guidebook for turning your passions into a bankable career. “We have this amazing capacity that no machine will ever have,” he says. “We have the ability to have an idea and realize it.” Hear what else Gompertz has to say about merging your creativity with your productivity in this episode, drawn from Promax Europe 2019 in Amsterdam.
Six Essential Tips to Hiring the Very Best
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September 25, 2019 01:38 PM PDT
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Nothing is more important to your success than your team. So, how do you find the right people to get the job done, especially in this super-tight job market? How do you find team players capable of working effectively with others to produce outstanding results? And how do you attract these people and retain them? Dr. Alan Schnur, founder and president of San Francisco-based The Schnur Group, has created an effective process to help you find and hire the very best people. He shares what you should and should not focus on as you conduct your hiring search in today's episode, taken from Promax Station Summit 2019 in Las Vegas. Listen in to hear Dr. Schnur's six essential tips to help you build your best team:
What TV Marketers Can Learn From Video Games
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September 11, 2019 02:50 PM PDT
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Los Angeles-based creative agency gnet—Promax Games’ two-time agency of the year—turns the launch of videogame trailers into events, using its marketing expertise, in-game knowledge and a few tricks of the trade to really reach and engage with fans. Over the past three years or so, gnet has been putting that hard-earned knowledge to use on TV campaigns, working for the likes of Netflix, E! and more. Gnet’s Director of Brand Management Niko DeMordaunt chats about how the agency creates these cinematic campaigns for its videogame clients, how it engages with fans across time and platforms, how community managers can serve as marketers’ essential connection to fans, and how the agency is applying the lessons it’s learned through videogame marketing to TV.
How Disney Channels Worldwide Works to Keep Kids Constantly Engaged
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September 04, 2019 02:21 PM PDT
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Kids are on the forefront of everything that’s coming next in the world of entertainment. While you may remember rising early on Saturday morning to watch cartoons, kids today can watch whatever they want, whenever they want from the comfort of their beds. They have access to shows being produced today, but also to shows you may have enjoyed when you were a kid. All of that access represents the proverbial opportunity and challenge for entertainment marketers looking to engage kids. In this episode, recorded at the Promax June Conference 2019 in Los Angeles, Jennifer Rogers-Doyle, senior vice president of brand development and integrated planning at Disney Channels Worldwide, discusses how Disney Channel is managing its changing audience in an evolving TV world. That includes constantly offering them content, whether the show they love is currently on the air or not.
How The Viacom Agency Provides Creative to All of Latin America
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August 28, 2019 02:04 PM PDT
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Sean Saylor, SVP and head of creative of The Viacom Agency, oversees a flow of creative work that stretches from Mexico through the southern tip of Argentina; covers networks and platforms such as MTV Latin America, Nickelodeon Latin America, Comedy Central Latin America, and Paramount Channel; and coming soon streaming services Paramount Plus and Pluto TV. As chair of the 2019 Promax Latino Awards, Saylor sees how evaluating excellence creates opportunities for his teams to have creative conversations to better understand why and how they do what they do. The challenge with serving all of these countries and platforms is to find "the universally simple but great idea." Listen in to hear what Saylor has to say about Latin America's rapidly expanding media market.
How The-Artery Made Magic for Mercedes
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August 21, 2019 04:14 PM PDT
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Producing spots has become both so much easier and so much more complicated than it has ever been. In this episode, The-Artery Founder and Executive Creative Director Vico Sharabani talks about using virtual reality to produce a shimmering commercial for Mercedes, and considers what's next on the cutting edge of video production.
Break it to Build It
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August 14, 2019 04:25 PM PDT
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Sometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and Glenn Bartlett at this session that took place at the Promax Conference in Los Angeles in June. Bartlett is vice president, creative for Sony Pictures Entertainment’s global creative center, while Mihori is senior vice president, brand creative at Sony Pictures Television. Together, they talk about the hybrid global agency model they have created at Sony, which, according to Mihori, is “the only major independent studio left that operates at scale.”
How Imaginary Forces' Grant Lau Created Main Titles for Starz' 'The Rook'
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August 05, 2019 11:47 AM PDT
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In this episode, we chat with Imaginary Forces' Creative Director Grant Lau about how he got started creating opening titles and how he ended up as part of the dream team at Imaginary Forces. Lau shares his creative process for his most recent work, Starz's 'The Rook' -- a kaleidoscope of Easter-egg-stuffed imagery. Tune in to hear what Lau has to say about working in one of the most creative and challenging areas of entertainment marketing.
Sink or Stream with NowThis' Joe Ortiz
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July 30, 2019 03:54 PM PDT
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When Joe Ortiz jumped from MTV to Now This, from the world of Snookie to the world of AOC, from the world of Gym-Tan-Laundry to the world of the Green New Deal, what people really wanted to know was “how hard was it to go from television to that of streaming creative? What’s it like?” He answers those questions and many more in today’s episode, recorded at Promax’s annual June Conference in Los Angeles.

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