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Becoming Conscious of Unconscious Bias
Clean
November 20, 2019 07:52 AM PST
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What are unconscious biases and how are they making their way into your work? Well, here’s a definition for you: “Unconscious biases are social stereotypes about certain groups of people that individuals form outside of their own conscious awareness. Everyone holds unconscious beliefs about various social and identity groups, and these biases stem from one’s tendency to organize social worlds by categorizing.” In this episode, Dixon's Diana Dixon, TV One's Lori Hall and ITVS' Lisa Tawil explain what unconscious bias is with a little help from 'Conan''s Andy Richter. They then discuss how you can identify your own unconscious biases and ferret them out of your work. Listen in to this insightful session from Promax’s 2019 June conference in Los Angeles.
What We Learned From 'My Dad Wrote A Porno'
Clean
November 12, 2019 08:24 PM PST
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Imagine discovering an erotic manuscript written by your father, and instead of dying of shame, you share it with your friends, die laughing and turn it into a podcast. That was just the start of the journey shared by James Cooper, Jamie Morton and Alice Levine of the smash hit global podcast, "My Dad Wrote a Porno." Since the show has started, it’s gotten endorsements from some A-list celebrities—such as Elijah Wood, Emma Thompson and Daisy Ridley—and some of those celebs have even come on to chat about it. While the show feels like an impromptu gathering of friends, it’s really the product of a well thought-out strategy to develop and market specific content. And that strategy was highly successful: the global hit podcast has been downloaded hundreds of millions of times, the team has produced and starred in a live HBO comedy special and gone on world tour. Morton and Cooper talk to Red Bee Deputy Managing Director Aileen Madden at Promax Europe 2019 in Amsterdam about how they made it all happen.
Why Black Spot Launched Thresher
Clean
November 06, 2019 12:43 PM PST
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Here's what New York City-based creative agency Black Spot learned while it was working with Syfy and Syfy Wire to produce lots of content during both San Diego and New York Comic-Con: no amount of content is ever enough for hungry fans, thus no amount is enough for hungry clients. So Black Spot came up with a new division, Thresher, to handle that sort of always-on workload. In today's episode, Black Spot and Thresher's Ian Collier and Taylor Ervin discuss the hows and whys of that launch and why they feel it was necessary in today's new world of television.
The Future of TV Branding
Clean
October 29, 2019 02:23 PM PDT
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We all know that TV is changing quickly. But that doesn’t mean that everything you’ve done to brand and market your show, your channel, your network and now, your streaming service, has to be discarded. Instead, says Red Bee Creative’s Charlie Mawer, take the best of all of it and turn it into an entirely new approach for the complex world of TV in 2020 and beyond. Listen in to this session taken from our June Conference in Los Angeles to hear what Mawer has to say.
The Savagery of Pop Culture
Clean
October 22, 2019 02:28 PM PDT
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Pop culture is a language that unites us across country, class and race. As Alain Sylvain, CEO of Sylvain Labs told Promax Europe 2019 in Amsterdam: “Pop culture can be a language and you need to participate in it if you want to be part of the whole ... if you want to be part of the collective tribe.” In this episode, Sylvain connects the dots on how pop culture directly impacts brands -- and vice versa -- and reveals how you as a marketer can take advantage of that impact.
Killer Campaigns
Clean
October 16, 2019 11:13 AM PDT
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Most people don’t think much about a show’s marketing, but because you listen to this podcast, you probably do. And what you know is that the marketing doesn’t stop just because a show is not on the air, and it doesn’t stop just because a show has established itself. In today’s TV world, marketing is an ongoing, multiplatform process. In this episode, taken from Promax’s 2019 June Conference in Los Angeles, top TV marketers talk about how they and their teams have helped create cultural icons. Listen in to hear Hulu’s Ryan Crosby discuss 'The Handmaid’s Tale'; ABC’s Rebecca Daugherty talk about stalwart reality franchise and social-media superstar 'The Bachelor'; AMC’s Linda Schupack reflect on global zombie smash 'The Walking Dead'; and Amazon’s Mike Benson, who has since moved on to CBS, muse about 'The Marvelous Mrs. Maisel'.
How Jonny Lopez Went From Promo Pathway to WB to 'Titans'
Clean
October 09, 2019 03:23 PM PDT
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Los Angeles native Jonny Lopez was the valedictorian of Promax’s second Promo Pathway cohort in 2014. Right after he gave his valedictory speech, a representative of Warner Bros. approached him and invited him to come to the studio for an interview. He was working at the studio the very next week. Now, he’s pushed himself to produce more creative work for Warner Bros.' streaming service, DC Universe, on such shows as 'Titans' and 'Swamp Thing.' Hear what the 'Titans' spot has meant for Lopez as he progresses in his career in today's episode.
Think Like an Artist
Clean
September 30, 2019 12:52 PM PDT
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BBC Arts Editor Will Gompertz believes that while creatives are often stereotyped as head-in-the-clouds types, they actually tend to be practical, business-savvy, fun-loving and fulfilled. Gompertz should know. He’s written Think Like An Artist and Lead A More Creative, Productive Life, a guidebook for turning your passions into a bankable career. “We have this amazing capacity that no machine will ever have,” he says. “We have the ability to have an idea and realize it.” Hear what else Gompertz has to say about merging your creativity with your productivity in this episode, drawn from Promax Europe 2019 in Amsterdam.
Six Essential Tips to Hiring the Very Best
Clean
September 25, 2019 01:38 PM PDT
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Nothing is more important to your success than your team. So, how do you find the right people to get the job done, especially in this super-tight job market? How do you find team players capable of working effectively with others to produce outstanding results? And how do you attract these people and retain them? Dr. Alan Schnur, founder and president of San Francisco-based The Schnur Group, has created an effective process to help you find and hire the very best people. He shares what you should and should not focus on as you conduct your hiring search in today's episode, taken from Promax Station Summit 2019 in Las Vegas. Listen in to hear Dr. Schnur's six essential tips to help you build your best team:
What TV Marketers Can Learn From Video Games
Clean
September 11, 2019 02:50 PM PDT
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Los Angeles-based creative agency gnet—Promax Games’ two-time agency of the year—turns the launch of videogame trailers into events, using its marketing expertise, in-game knowledge and a few tricks of the trade to really reach and engage with fans. Over the past three years or so, gnet has been putting that hard-earned knowledge to use on TV campaigns, working for the likes of Netflix, E! and more. Gnet’s Director of Brand Management Niko DeMordaunt chats about how the agency creates these cinematic campaigns for its videogame clients, how it engages with fans across time and platforms, how community managers can serve as marketers’ essential connection to fans, and how the agency is applying the lessons it’s learned through videogame marketing to TV.

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