What are you currently doing to keep existing viewers watching your content and to attract new viewers to discover your content? Today’s guest argues that it’s not about the consumer finding the content, but more about the content finding the consumer. Today, we’re going back to New York to the PromaxBDA conference 2018 for a session titled “Make Your Content Find the Consumer.” presented by Chris Ambrozic, Head of Personalized Content Discovery at TiVo. Chris asks us all “How do we go beyond the set-top box and crack the code of viewer engagement on all screens? With higher viewership—and more connected devices, apps, services, and UIs than ever—your content must be relevant to your audience. Chris argues and shows proven methods for why: Personalization is key. This is a good one, and there’s a nice Q&A following this episode that is sure to inspire your next creative solution.

Get comfortable with constant change. It's a good thing.Audiences are getting harder and harder to pin down. Brands are looking more and more alike. Jonathan Davis, VP, Brand Creative, A&E Sabrina Malik, VP, Consumer Marketing & Strategy, A&E walk you through various creative examples as they take a hard look at what it takes to innovate, reduce spend, and work with artists in order to breakthrough in this tough environment.

Welcome to the era of branded AR in which consumers can now create their own content. Moderators Brien Holman and Loren Judah from We Are Royale, the award-winning creative and digital agency, and a panel of AR/VR innovators will show you how to engage consumers with new, customizable interactive entertainment. Find out how to market these amazing experiences.

Harvey Levin, founder of TMZ and host of OBJECTified, joins to talk about the premiere of the second season of OBJECTified that has so far included NBA legend Earvin "Magic" Johnson and Dr. Phil. Plus, he shares the secret sauce behind what made the TMZ brand into a phenomenon that has spawned TV shows, bus tours and more.

You want your video content to win. How can you create a targeted plan to engage viewers while they're at home and on the go? Andrew Finlayson of SmithGeiger Research has the answers and he's telling. Learn the ten strategies leading media companies are using right now to effectively connect viewers with content.

History was made at Station Summit when three of the most influential people -- David Muir of ABC World News Tonight, Jeff Glor from the CBS Evening News and Lester Holt of NBC Nightly News -- came together for a not-to-be-missed panel discussion moderated by Frank Biancuzzo, executive vice president and group head, Hearst Television. With the unprecedented changes happening in our world right now, there's never been a more vital time for us to hear their perspectives on the events shaping America today—and to find out what it means to be a trusted source in this minute-by-minute news environment.

It happens to most of us: You are trucking along, doing your job and all of a sudden ... you don't have one anymore. At first, you feel shocked and terrified, and then you just feel sad. But this session, titled “The First 90 Days: Personal and Professional Recovery and Reinvention," is here to reassure you that there are steps you can take to get you to the next point in your career journey. Heather Jagels, principal and owner, Mountain Zen Creative, leads a panel on the 12 steps to recovery after a career transition. Jagels talks with Astra Dorf, director, business development and creative resources, Astra Reps, and Evan Shapiro, owner/producer, eshapTV. Together, they offer easy ways to help you uncover your strengths.

Steve Kazanjian and Rick Swanson talk Station Summit 2018 and detail the schedule that includes once-in-a-lifetime panels, speaker sessions, workshops and, of course, a party. This year's panelists and speakers include NBC's Lester Holt, ABC's David Muir and CBS's Jeff Glor, among an exciting list.

Adam Espinoza of creative agency Friends of Mine talks the strategy and creation of this year's PromaxBDA Awards open. He gives us a behind-the-scenes look into music selection, graphics creation, live-action production and all the elements it took to create the beautiful two-minute-and 30-second piece.

In today’s episode, we return to PromaxBDA Games in San Francisco to hear Nicolas Darveau-Garneau, Google chief search evangelist, consider the future of marketing in the age of assistance.

In today's ever-evolving marketing landscape, connected consumers demand more personal, relevant and useful engagement with brands. This gives way to what Google calls “the age of assistance.” It signifies an intelligent genre of customer engagement where brands must shift from marketing-centric, omnichannel campaigns to customer-centric, cross-channel engagement that’s assistive, useful and additive in nature.

How to make it work for you might not be obvious, but Darveau-Garneau unfurls the roadmap to show us how to create the most authentic user engagement.