Harvey Levin, founder of TMZ and host of OBJECTified, joins to talk about the premiere of the second season of OBJECTified that has so far included NBA legend Earvin "Magic" Johnson and Dr. Phil. Plus, he shares the secret sauce behind what made the TMZ brand into a phenomenon that has spawned TV shows, bus tours and more.
In today’s episode, we return to PromaxBDA Games in San Francisco to hear Nicolas Darveau-Garneau, Google chief search evangelist, consider the future of marketing in the age of assistance.
In today's ever-evolving marketing landscape, connected consumers demand more personal, relevant and useful engagement with brands. This gives way to what Google calls “the age of assistance.” It signifies an intelligent genre of customer engagement where brands must shift from marketing-centric, omnichannel campaigns to customer-centric, cross-channel engagement that’s assistive, useful and additive in nature.
How to make it work for you might not be obvious, but Darveau-Garneau unfurls the roadmap to show us how to create the most authentic user engagement.