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March 30, 2020 10:53 AM PDT
For team leaders and managers, the transition to working from home is about more than just shifting your workplace, it’s also about shifting your mindset. And since none of us have dealt with a global pandemic that required nationwide self-quarantining, everyone is figuring out how best to do it as we go along.
That holds true for leadership expert Cecilia Gorman of Creative + Talent + Partners as well as for any of us. The difference is that Cecilia has years of expertise in leading and managing teams, and her advice may prove helpful for you as you navigate these uncertain days with your colleagues.
March 24, 2020 03:29 PM PDT
Civic Entertainment Chief Culture Officer Linda Ong is back to tell us about five consumer trends she sees emerging once coronavirus is finally behind us. Tune in to hear about The Accelerant Effect, The New Normal, The New Homesteader, Revenge Behavior and the Rise of WFH Wear. Ong will get you dreaming about what life will be like once things finally return to "normal."
March 18, 2020 02:33 PM PDT
After more than two decades as a creative marketing studio, Stun in February announced that together with brand strategist Blackbird it had been acquired by Schireson Associates to form a new marketing firm: Known.
In this episode, Known Studio Presidents Mark Feldstein and Brad Roth join to talk about the merger and how seamlessly it folds data, analytics and science into the process of brand strategy and creative marketing. Known Partner Jacob Harris fills in the blanks on how brands will benefit from this data-driven approach.
Editor’s note: This conversation was recorded on March 10 just as coronavirus was really ramping up in the US. While we discuss what is happening in the world, as a society we were still a few days away from the mass cancellations, voluntary quarantining and social distancing that has taken hold now.
March 11, 2020 03:05 PM PDT
When it came time to promote CNN's timely docuseries The Windsors, New York-based creative agency Loyalkaspar turned to one of the Queen's favorite things: corgis! In an adorable spot, a team of five friendly pups leads the way from a private jet down the red carpet, presumably making way for the Queen.
In this episode, Loyalkaspar Creative Director Chris Harmon talks about wrangling pups, scouting locations and finding appropriate props to create a campaign worthy of the royal family.
February 25, 2020 05:23 PM PST
To provide clients with your best help and advice, sometimes you have to move outside of your comfort zone and act as a counselor, consultant, soothsayer and trusted friend. In this episode, DixonBaxi Co-Founder and Executive Creative Director Aporva Baxi chats about all the ways he talks brand with clients in today's new world of always-on entertainment.
February 19, 2020 10:55 AM PST
There’s a lot more that goes into a rebrand than just redesigning the logo. In fact, that’s just the starting point.
That’s the topic of conversation between Nathaniel Howe, founder and creative director at Nathaniel Howe Studios, and Promax Editorial Director Paige Albiniak (and occasionally her dog, sorry about that) in this episode.
Howe discusses how he’s much more than a designer, he’s an ambassador, a diplomat, a salesman and a counselor as he worked with PBS and its 350 member stations on implementing a broad brand refresh ahead of the public broadcaster’s 50th anniversary.
February 12, 2020 01:47 PM PST
Promax’s first-ever State of Our Marketplace event, held in late January at mOcean’s offices in Los Angeles, brought together a panel of top TV marketers to offer insights into how creative agencies can thrive in the new world of television.
Lee Hunt, industry expert and partner in new venture CMO Marketplace, is joined here by Mike Benson, president and CMO, CBS Corp.; Scott Edwards, EVP, head of creative advertising, Fox Entertainment; Stephen Melnick, head of marketing, Disney TV Studios; Tricia Melton, SVP, marketing, creative and brand, Freeform; and John Rood, SVP, marketing, Disney Channels Worldwide.
Listen in and then stay tuned as Promax builds more events like this and brings them to you in the coming months and at June Conference in Los Angeles.
February 05, 2020 12:57 PM PST
2020 should mark a pivotal time in the ongoing transformation of television. Streaming services Disney+ and Apple TV+ launched in late 2019 to join such existing services as Netflix, Amazon Prime Video and Hulu. Still to come this year are HBO Max, Quibi and Peacock. Once all of these services enter the fray, it remains to be seen how each of them will fare and how their arrival will effect the state of traditional linear TV.
Promax Digital Editor Kaila-Marie Hardaway joins Promax Editorial Director Paige Albiniak to discuss everything that took place at the Winter 2020 meeting of the Television Critics Association in Pasadena, Calif. Besides the streaming wars, Hardaway and Albiniak also chat about FX on Hulu, which is launching in March with exclusive series 'Devs' and 'Mrs. America,' and about Promax's first-ever State of Our Marketplace panel.
February 03, 2020 04:19 PM PST
Promax Digital Producer Kaila-Marie Hardaway joins Editorial Director Paige Albiniak to discuss all things Super Bowl LIV. They focus mostly on the commercials -- from Ellen and Portia for Amazon Alexa to Lil Nas X and Sam Elliott for Cool Ranch Doritos to Post Malone for Bud Light Seltzer and everything in between -- but also the performances -- are Shakira and JLo too sexy for primetime half time? They also chat about the actual football game played by the San Francisco 49ers and the ultimately victorious Kansas City Chiefs.
December 18, 2019 06:18 PM PST
From #MeToo to messy women and from Gen Z to VSCO girls, Civic Entertainment Chief Culture Officer Linda Ong uses her special magic to unravel everything that’s shaping the culture this year and next.
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Podcast Summary
The Daily Brief, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promaxbda.org or on social media @promax_global
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