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August 14, 2019 04:25 PM PDT
Sometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and Glenn Bartlett at this session that took place at the Promax Conference in Los Angeles in June.
Bartlett is vice president, creative for Sony Pictures Entertainment’s global creative center, while Mihori is senior vice president, brand creative at Sony Pictures Television. Together, they talk about the hybrid global agency model they have created at Sony, which, according to Mihori, is “the only major independent studio left that operates at scale.”
August 05, 2019 11:47 AM PDT
In this episode, we chat with Imaginary Forces' Creative Director Grant Lau about how he got started creating opening titles and how he ended up as part of the dream team at Imaginary Forces. Lau shares his creative process for his most recent work, Starz's 'The Rook' -- a kaleidoscope of Easter-egg-stuffed imagery. Tune in to hear what Lau has to say about working in one of the most creative and challenging areas of entertainment marketing.
July 30, 2019 03:54 PM PDT
When Joe Ortiz jumped from MTV to Now This, from the world of Snookie to the world of AOC, from the world of Gym-Tan-Laundry to the world of the Green New Deal, what people really wanted to know was “how hard was it to go from television to that of streaming creative? What’s it like?”
He answers those questions and many more in today’s episode, recorded at Promax’s annual June Conference in Los Angeles.
July 11, 2019 01:36 PM PDT
In this session, CNN's internal creative team and creative agency Stun share what they learned when CNN producer Jeff Mielcarz embedded with the Los Angeles-based agency to create CNN's campaign for original series 'The Movies.' Tune in to find out what they learned from this unusual approach.
July 02, 2019 04:06 PM PDT
Loyalkaspar chief creative officer and partner Beat Baudenbacher, executive creative director Anna Minkkinen, and technical director and producer Chris Webb discuss how they collaborated to create this year’s conference open and how many of those elements were then folded into Promax's overall global rebrand.
June 27, 2019 04:03 PM PDT
Listen in as Joe Earley, executive vice president of marketing and operations at Disney+, gives us a little peek behind the scenes as the subscription streaming service gets up and running ahead of its November 12 launch.
May 30, 2019 12:46 PM PDT
It's a theme song you've probably heard for your entire life, waking you up, accompanying your morning coffee. But on the 40th anniversary of NPR's 'Morning Edition,' the nation's public radio service felt it was time for a change. To accomplish this, NPR sought out Man Made Music and collaborated with the music production house to compose a new sound to take the program into the future.
Amy Crawford -- vice president, supervising producer and talented musician in her own right -- walks us through everything it took for Man Made Music to design Morning Edition's new anthem.
May 21, 2019 03:16 PM PDT
Like so many smart young people, Ira Rosensweig grew up thinking he would be a doctor. But around his sophomore year in college, he discovered a passion for film. He followed that passion to Los Angeles, where he set up his own company, Wavemaker Creative, and started cultivating a client list.
This year, Rosensweig is up for eight Promax awards for his work on "It Takes Two" for Paramount Network's "Lip Sync Battle" and he also created several spots as part of Nike and Footlocker's "Discover Your Air Network."
Listen in on our conversation with this budding young director.
May 07, 2019 05:46 PM PDT
At Promax Games in San Francisco, a panel of game-changing women including IGN's Tina Amini, 2K's Kelly Miller, Xbox's Staci King and Google's Erica Larson discussed how they have successfully navigated the very male-dominated video gaming industry while staying on the cutting edge of innovation and tech. It hasn't always been easy but by supporting their teams and each other, relying on mentors and leading by example, these women are forging the way for a new generation.
May 01, 2019 12:36 PM PDT
In today's podcast, we return to Promax Europe in Amsterdam to hear Hayley Cochrane discuss how Mail Metro Media combines analytics, content, and customer experience to create a loyal monthly fanbase. Tune in to find how you too can create a loyal fan base by applying these new methods to your existing tools.
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