Kareem Taylor, Brief contributor and managing director of Pubby Bubby Marketing, was keynote speaker at PromaxBDA ANZ in Sydney. He addressed his life experiences and how marketers can develop the vision to tell the stories that will attract audiences to their content.
Meredith Conte, vice president of marketing at Tegna Media talks to Paige Albiniak, editorial director at PromaxBDA, about Hurricane Harvey relief, the ascension of the Houston Astros to the World Series and the premiere of “Selling Girls,” a six-part digital, episodic series investigating sex trafficking of children in America.
With 19 years experience, Jayson Whitmore, executive creative director and founder of We Are Royale knows a thing or two about longevity in entertainment marketing and promotion. Not just that, he knows how to explore his own talent and opportunities, pivot when needed and have fun at the same time. Kareem Taylor sat down with Whitmore to hear his story in his own words. He talks everything from his early days of wanting to be a musician, rejection and launching his own creative studio.
Simulmedia’s Laurel Bernard explains how Advanced TV is changing the television advertising landscape. How are advertisers targeting audiences over demographics through science and software? How is the technology closing the loop for advertisers and TV tune-in conversion? What are some of the cross-platform targeting opportunities, and how does Advanced TV allow experts to test promo creative post-launch to inform in-season promotion? Bernard shares some answers.
The "idiot box" is a distant memory. Television has transformed into a smart-device ecosystem that transcends time and space as consumers seamlessly watch their favorite programming when they want, where they want. How can programmers and showrunners leverage this unprecedented flood of data to acquire and retain fans who have limitless viewing options? How can brands and agencies hone in on the KPIs that really matter in a post-ratings environment?
In this episode, a panel of experts, Jason Damata, executive editor at TV[R]EV & CEO and Founder, Fabric Media; Geoff Katz, svp, advertising product management, FOX Networks Group; Stephen Mulderrig, vp, Broadcasting & Cable, iSpot.tv; and Amanda Taylor, ceo and co-founder, DanceOn, will shed light on the rapidly shifting smart TV landscape and reveal exactly what they're learning from all that data.
In an ever-changing and competitive field, there is no question that it's important to have a strong personal brand. How well do you really know your brand and how others perceive it?
With learnings based on the personal experiences of PromaxBDA's Thrive class of 2017, this session will arm you with some useful brand-building tools while challenging you to go br@nd yourself with Rich Browd, VP, creative director, PopTV; Jean Claude (JC) Cancedda, VP, brand strategy & creative, Sundance TV - AMC Networks; Ian Kahn, senior director production, design, Spike and Kathleen Marinaccio, director of design services, Warner Bros.
PromaxBDA Editorial Director Paige Albiniak talks to MindLight Group’s Esther Weinberg about the PromaxBDA Thrive program that accelerates the development of leaders emerging from the industry’s creative workforce.
PromaxBDA Editorial Director Paige Albiniak talks to 2C Creative’s Chris Sloan about all of his agency’s efforts around the recent spate of hurricanes, and especially around Operation PR Care Lift, which has brought much-needed supplies to the devastated denizens of Puerto Rico, an island of about 3.4 million people. Paige and Chris also talk about how to future-proof your creative business and the importance of leaning into your core competency.
PromaxBDA Editorial Director Paige Albiniak checks in with "Mr TV" Marc Berman on what did well and what didn't during fall TV premiere week on the broadcast networks. They also discuss whether anyone should be worried about the NFL's ratings and what shows they are watching right now.