“You have to keep going and you will survive,” says Sean Owolo, partner and executive producer at Big Machine, a full-service production company. “Just choose to keep going.” Owolo learned that through his own career, which he thought was going to start on Wall Street but ended up in music. After a decade, he saw what Napster was going to do to the music industry and he turned to a new career in television marketing. Kareem Taylor speaks with Sean about his journey from being a student at Howard University in Washington, D.C., to winning an Emmy in Los Angeles.
Who are you as a leader? What are your core values? How do your words and actions impact those around you? In this episode, taken from this year’s Station Summit, Judy Goldberg, founder of Wondershift Ltd. highlights the foundational building blocks for any leader, provides practical tools, and a few techniques that will help ignite the leader within.
Media consultant, Joanna Sucherman, owner of JLS Media talks about how executives can identify, strengthen, and clarify their personal brand. She allows you to get in touch with how you can best market yourself in a competitive industry. You will be able to think about your strengths and weaknesses so you can start to clearly focus on your brand.
How is the perception of traditional news outlets changing? Have the concepts of "alternative facts" and "fake news" irrevocably altered our national conversation? How influential can media reporters be in combating the flood of misinformation and disinformation? What can ordinary citizens do to protect themselves and bring back civil discourse? Dylan Byers, senior media reporter, CNN, Sara Fischer, media reporter, Axios and Sasha Issenberg, Washington correspondent, Monocle, discuss how news programs and organizations find common ground between politics and marketing in a post-truth world.
In a rapidly changing media world, there's more than one way to get to the CEO's office. For many current executives, that journey began in marketing. Why does transitioning from a senior marketing job to the C-suite make more sense today? Paige Albiniak, editorial director, PromaxBDA, speaks with Diane Nelson, president, DC Entertainment & president, Warner Bros. Consumer Products; Guy Slattery,co-president and GM, Viceland; and Adam Stotsky, president, E! Entertainment and Esquire Network.
As new technologies like augmented reality and virtual reality continue to grow these mediums will ultimately become a part of our daily lives. So how does this impact games marketing? How can marketers today think about bringing their games to life for the ubiquitous mediums of tomorrow? In this panel taken from this year’s PromaxGames, Leo Olebe, director, global games partnerships from Facebook and Michael Almeraris, global AR/VR gaming and store lead from Google along with moderator Rob Smith from Robert Smith UTB Consulting will share an early perspective on these new distributions of technology, what they've already learned about the consumer and implications for the future of games marketing.
According to Ron Hayes, executive VP, on-air marketing and digital at NBC, your personal brand is an influential decision-maker when it comes to career growth. Whether you’re an up-and-comer or a seasoned veteran like Ron, you still have to make your mark. In this interview with Daily Brief contributing editor Kareem Taylor, Hayes talks about how to polish your “personal brand,” the formula he uses for creating spots that work and what it’s like to reboot Will & Grace, a show he originally launched.
If content is king, then storytelling is the kingdom's sorcerer. It's where the magic happens. In this episode taken from this year’s conference, The Business of Story Founder and CEO Park Howell will help you learn and apply the bewitching power of story.
You will hear why storytelling is more important now than ever in business, how to craft a practical story structure to guide any communication need, how to use story to connect shared values with employees and customers and how to humanize a professional services brand with your B2B marketing. So listen in and reignite within you the one true superpower we all possess—storytelling.
When a major energy drink company became the first brand to launch its own media company in 2007, the concept was novel. Yet, as we all watched, the brand transformed before our eyes, its success undeniable and its products instantly synonymous with the lifestyle of the target audience. Fast-forward 10 years, and we see a whole new crop of brands successfully aligning themselves with consumers through original content, whether it's a hotel chain, a soft drink, or a cellular business. What does this mean for our industry? Get the scoop during this insightful session taken from The Conference 2017 with speakers: Meg James, media reporter at the LA Times; Marc Battaglia, executive creative director at the Marriott International and Kwame Taylor-Hayford,managing director at Chobani.