“Get out there and network. Get to know people. Ask questions, get mentors,” says Diana Dixon, founder and executive creative director at Dixon, the boutique creative agency she founded.
“Try to get on great projects that inspire you. And don’t be afraid to connect with other people because this really is about relationships in your career.”
It’s this thinking that allowed Dixon to turn one project into a full-fledged business that today boasts clients such as Discovery Networks, TLC, Nat Geo, Food Network, Comcast, A+E Networks and more.
Daily Brief contributing editor Kareem Taylor sat down with Dixon to hear her story and to uncover just what it takes to launch a successful business in the field of entertainment marketing.
Last week, PromaxBDA hosted the 2017 Latin America conference and awards at the New World Center in Miami. One of the highlights of that event was a conversation with Raze TV, which received PromaxBDA’s 2017 Game-Changers Award. Raze TV is a millennial-focused digital platform founded by Emiliano Calemzuk, Luis Balaguer and Modern Family star Sofia Vergara.
Calemzuk was joined on stage by Raze TV’s chief creative officer Rafael Sandor and the pair was interviewed by WTVJ Miami’s Roxanne Vargas. The trio discussed Raze TV’s mission, its plans to expand into scripted content, and how Raze TV approaches its marketing.
This session, taken from PromaxBDA: The Conference, tackles the idea of content versus marketing and explores the similarities and differences of the two. These days, more and more brands are investing their marketing dollars into original content instead of into commercial and traditional marketing. Tech LadyMafia's Aminatou Sow moderates, and she's joined by Michael Engleman, EVP, marketing and brand Innovation, TBS; Moj Mahdara, CEO, Beautycon Media; and Stone Roberts,SVP, global video strategy, Refinery29.
Digital resources are figuring into media planning more than ever. How do you pick the right outlets and measure success? Find out how digital placements can stretch your budget and where social media fits into your media mix. Meet some of the best in our business in this information-packed session, and learn hot new trends and best practices for this year and beyond.Moderator: Merry Aronson,founding partner, MerryMedia; Speakers: Adrianne Anderson,vp, creative services, KTLA, Los Angeles; Molly Kelly, corporate director of media strategy, Weigel Broadcasting Co, Chicago IL; and Ari Pitchenik, vp, affiliate marketing & co-op, Warner Bros. Worldwide TV Marketing.
Kareem Taylor, Brief contributor and managing director of Pubby Bubby Marketing, was keynote speaker at PromaxBDA ANZ in Sydney. He addressed his life experiences and how marketers can develop the vision to tell the stories that will attract audiences to their content.
Meredith Conte, vice president of marketing at Tegna Media talks to Paige Albiniak, editorial director at PromaxBDA, about Hurricane Harvey relief, the ascension of the Houston Astros to the World Series and the premiere of “Selling Girls,” a six-part digital, episodic series investigating sex trafficking of children in America.
With 19 years experience, Jayson Whitmore, executive creative director and founder of We Are Royale knows a thing or two about longevity in entertainment marketing and promotion. Not just that, he knows how to explore his own talent and opportunities, pivot when needed and have fun at the same time. Kareem Taylor sat down with Whitmore to hear his story in his own words. He talks everything from his early days of wanting to be a musician, rejection and launching his own creative studio.
Simulmedia’s Laurel Bernard explains how Advanced TV is changing the television advertising landscape. How are advertisers targeting audiences over demographics through science and software? How is the technology closing the loop for advertisers and TV tune-in conversion? What are some of the cross-platform targeting opportunities, and how does Advanced TV allow experts to test promo creative post-launch to inform in-season promotion? Bernard shares some answers.
The "idiot box" is a distant memory. Television has transformed into a smart-device ecosystem that transcends time and space as consumers seamlessly watch their favorite programming when they want, where they want. How can programmers and showrunners leverage this unprecedented flood of data to acquire and retain fans who have limitless viewing options? How can brands and agencies hone in on the KPIs that really matter in a post-ratings environment?
In this episode, a panel of experts, Jason Damata, executive editor at TV[R]EV & CEO and Founder, Fabric Media; Geoff Katz, svp, advertising product management, FOX Networks Group; Stephen Mulderrig, vp, Broadcasting & Cable, iSpot.tv; and Amanda Taylor, ceo and co-founder, DanceOn, will shed light on the rapidly shifting smart TV landscape and reveal exactly what they're learning from all that data.