Stephen Arnold Music President Stephen Arnold and VP Creative Services Chad Cook join PromaxBDA Editorial Director Paige Albiniak to discuss the latest in creating custom music branding for such organizations as CNN Worldwide and China Global Television Network, researching music and settings from different regions and building comprehensive audio marketing packages for local TV stations.
Deadline‘s Dade Hayes joins PromaxBDA’s Paige Albiniak for a game of news roulette, in which the two veteran reporters bounce around news topics including Ryan Murphy’s big move to Netflix, Comcast’s potential attempt to muscle in on Disney’s Fox deal, AT&T’s contested bid for Time Warner, ratings for Comcast-NBCU’s Winter Olympics and the return of John Oliver for season five (time flies when you are going on highly intellectualized rants!) on HBO.
Whether it’s James Franco and Anne Hathaway training their hearts out to become the ultimate Oscar hosts, Ellen DeGeneres and 300 dancers making their way through Warner Bros.’ backlot or Jimmy Kimmel being his self-deprecating self, the creative team of Joseph Uliano and Paul Feig have turned the art of the funny Oscar host promo into something that’s getting harder and harder to top each year.
Uliano is executive creative director of Black Label Content, while Feig is the well-known and well-dressed director of such movies as Bridesmaids, The Heat, Spy, Ghostbusters and the upcoming A Simple Favor, starring Anna Kendrick and Blake Lively, not to mention an executive producer on Joel McHale’s new talk show on Netflix.
But even with all of that going on, he made time to produce this year’s Oscar spot, which features a traumatized Jimmy Kimmel trying to make his peace with the huge mistake that happened at the end of last year’s telecast.
Hear all of Uliano and Feig’s conversation with PromaxBDA Editorial Director Paige Albiniak, which is full of behind-the-scenes info on these shoots.
“I have this propensity to sell things.” says Jason Covey, executive vice president of business development at Kovel Fuller. Jason went from wanting to be a forensic psychologist and lawyer to switching interests and climbing up the marketing ladder reaching executive status. Daily Brief Contributing Editor Kareem Taylor speaks with Jason to hear his story, career journey and what it means to him to be a mentor.
“I’ve always been a believer in the power of mentorship,” says Thamara Sekhar,the senior global brand manager at Electronic Arts (EA), who works on “The Sims” and “SimCity” franchise. Over the last year, Thamara has been a mentee in the PromaxGAMES program, where she has been paired with Kovel Fuller’s Jason Covey. Her passion for games started long before her role at EA, when she studied consumer marketing while in business school. Daily Brief Contributing Editor Kareem Taylor had the opportunity to catch up with Thamara on all things passion, mentorship and games.
CEO and Founder of 7ate9 Entertainment Art Spigel speaks with PromaxBDA's Senior Producer LaFern Cusack about his career as an entertainment marketer, short- and long-form content and his new show on Nickelodeon Massive Monster Mayhem, where he was able to reinvent and reinterpret existing franchises for a new audience.
Deadline's Dade Hayes joins PromaxBDA Editorial Director Paige Albiniak to discuss the latest in TV news including the politically charged but low-rated Grammys, CBS potentially getting back together with Viacom, Fox Sports $3.3 billion acquisition of NFL Thursday Night Football, and reboots, reboots, reboots.
Alan Beard, chief marketing officer of Fullscreen Media, speaks with PromaxBDA Editorial Director Paige Albiniak about how entertainment marketing is rapidly changing from a game of numbers to one of emotional engagement. Figuring out how to enumerate and monetize that engagement is the next challenge on marketers’ plates, and Beard discusses how we're going to get there.
Programming Insider Editor in Chief Marc Berman returns to chat with PromaxBDA Editorial Director Paige Albiniak about the week's TV news, including movie stars such as Meryl Streep and Helen Mirren heading to television, Jane Fonda's take on television fresh from NATPE, and the upcoming reboot of Murphy Brown, starring Candice Bergen.