In today’s episode, we return to PromaxBDA Games in San Francisco to hear Nicolas Darveau-Garneau, Google chief search evangelist, consider the future of marketing in the age of assistance.
In today's ever-evolving marketing landscape, connected consumers demand more personal, relevant and useful engagement with brands. This gives way to what Google calls “the age of assistance.” It signifies an intelligent genre of customer engagement where brands must shift from marketing-centric, omnichannel campaigns to customer-centric, cross-channel engagement that’s assistive, useful and additive in nature.
How to make it work for you might not be obvious, but Darveau-Garneau unfurls the roadmap to show us how to create the most authentic user engagement.
In today’s episode, we listen in on Dr. Simon Moore, a chartered business and consumer psychologist and managing partner with the insight and behaviour change consultancy, Innovationbubble.
Moore shares case studies in cognitive psychology, neuropsychology, and behavioral science, to demonstrate how we all live much more in the non-conscious world than in the conscious one. This session will challenge your assumptions, inspire you to consider new solutions, and help you understand alternative methods.
What is brand citizenship? How can companies best integrate it into their brands so that it comes off to consumers as authentic and not pandering? Civic Chief Culture Officer Linda Ong and UPtv CMO Scot Safon discuss who's doing it right, who's doing it wrong and how companies can best integrate this important strategy into their workplaces and their marketing ahead of their upcoming session at PromaxBDA The Conference 2018.