Simulmedia’s Laurel Bernard explains how Advanced TV is changing the television advertising landscape. How are advertisers targeting audiences over demographics through science and software? How is the technology closing the loop for advertisers and TV tune-in conversion? What are some of the cross-platform targeting opportunities, and how does Advanced TV allow experts to test promo creative post-launch to inform in-season promotion? Bernard shares some answers.
The "idiot box" is a distant memory. Television has transformed into a smart-device ecosystem that transcends time and space as consumers seamlessly watch their favorite programming when they want, where they want. How can programmers and showrunners leverage this unprecedented flood of data to acquire and retain fans who have limitless viewing options? How can brands and agencies hone in on the KPIs that really matter in a post-ratings environment?
In this episode, a panel of experts, Jason Damata, executive editor at TV[R]EV & CEO and Founder, Fabric Media; Geoff Katz, svp, advertising product management, FOX Networks Group; Stephen Mulderrig, vp, Broadcasting & Cable, iSpot.tv; and Amanda Taylor, ceo and co-founder, DanceOn, will shed light on the rapidly shifting smart TV landscape and reveal exactly what they're learning from all that data.
In an ever-changing and competitive field, there is no question that it's important to have a strong personal brand. How well do you really know your brand and how others perceive it?
With learnings based on the personal experiences of PromaxBDA's Thrive class of 2017, this session will arm you with some useful brand-building tools while challenging you to go br@nd yourself with Rich Browd, VP, creative director, PopTV; Jean Claude (JC) Cancedda, VP, brand strategy & creative, Sundance TV - AMC Networks; Ian Kahn, senior director production, design, Spike and Kathleen Marinaccio, director of design services, Warner Bros.
PromaxBDA Editorial Director Paige Albiniak talks to MindLight Group’s Esther Weinberg about the PromaxBDA Thrive program that accelerates the development of leaders emerging from the industry’s creative workforce.
PromaxBDA Editorial Director Paige Albiniak talks to 2C Creative’s Chris Sloan about all of his agency’s efforts around the recent spate of hurricanes, and especially around Operation PR Care Lift, which has brought much-needed supplies to the devastated denizens of Puerto Rico, an island of about 3.4 million people. Paige and Chris also talk about how to future-proof your creative business and the importance of leaning into your core competency.
PromaxBDA Editorial Director Paige Albiniak checks in with "Mr TV" Marc Berman on what did well and what didn't during fall TV premiere week on the broadcast networks. They also discuss whether anyone should be worried about the NFL's ratings and what shows they are watching right now.
RevThink’s Tim Thompson and Joel Pilger talk to PromaxBDA Editorial Director Paige Albiniak about Creative Entrepreneurs: Bulletproofing Profits taking place October 27 at Terranea Resort in Los Angeles. What is profit? Why is profit good? And how can we create profit – almost automatically – at our creative firms? Listen in as Tim and Joel tackle this vital topic for creative businesses.
Instead of embracing change, some choose to fight it, fear it and then forget about it. They choose to ignore reality and therefore end up in pain, wondering how they arrived at this point.
This episode -- taken from The Conference and powered by PromaxBDA THRIVE, a professional development program that accelerates the development of our leaders emerging from the industry’s creative workforce -- brings us back to the Three "P" Approach: People, Process & Predictions.
In this heartfelt presentation, the Thrivers, Deaton Bell, senior coordinating producer at Turner Sports, NBA Digital; Joshua Braunstein, SVP, Nickelodeon Movie Advertising & Corporate Promotion, Nickelodeon; Jordana Drell, gaming consultant and Adrian Hilton, senior creative director at BET, aim to educate, empower and inspire you to see the changing tides of our industry as an opportunity.
In this episode, Valari Staab, president of NBCUniversal Owned Television Stations, and PromaxBDA Chair and NBC EVP Scot Chastain have a refreshingly open and honest chat about what it means to be a leader in the business of television.
Valari and Scot talk about how she got her start in television back when she was growing up in Texas; how she learned everything about running television stations in small, medium and large markets; and how knowing the art and science of marketing has helped her in her current position overseeing 30 NBC and Telemundo-owned stations.