If content is king, then storytelling is the kingdom's sorcerer. It's where the magic happens. In this episode taken from this year’s conference, The Business of Story Founder and CEO Park Howell will help you learn and apply the bewitching power of story.
You will hear why storytelling is more important now than ever in business, how to craft a practical story structure to guide any communication need, how to use story to connect shared values with employees and customers and how to humanize a professional services brand with your B2B marketing. So listen in and reignite within you the one true superpower we all possess—storytelling.
When a major energy drink company became the first brand to launch its own media company in 2007, the concept was novel. Yet, as we all watched, the brand transformed before our eyes, its success undeniable and its products instantly synonymous with the lifestyle of the target audience. Fast-forward 10 years, and we see a whole new crop of brands successfully aligning themselves with consumers through original content, whether it's a hotel chain, a soft drink, or a cellular business. What does this mean for our industry? Get the scoop during this insightful session taken from The Conference 2017 with speakers: Meg James, media reporter at the LA Times; Marc Battaglia, executive creative director at the Marriott International and Kwame Taylor-Hayford,managing director at Chobani.
PromaxBDA Editorial Director Paige Albiniak and Programming Insider Editor in Chief and “Mr. TV” Marc Berman discuss what went down at TCA 2017. Listen in as they dissect what networks are actively addressing diversity, reboots likely to pull in an audience and new shows that have promise as we countdown to Fall TV.
In a world where multiple-device usage is no longer the exception but the rule, the time has come for a new multi-platform approach.
Once upon a time, brand managers shaped their messages around what they knew about customers on their platform of choice. That is clearly no longer the case as brands cross multiple consoles and mobile platforms, chasing consumers who are engaging with these brands wherever they choose to be.
All of these options for the consumer also mean many opportunities for the marketer. Understanding the differences means evolving how advertising, conversation, and community connect to the audience in all of these spaces.
In this session, taken from the inaugural PromaxGAMES conference in April, Rob Smith, consultant at Robert Smith UTB Consulting, Michael Powers, svp/gm at GameSpot and CBSi Games and Joshua Rabenovets, senior director, global brand management at EA SPORTS, Electronic Arts explore effective tactics for tackling our multi-platform world.
Nearly twenty years ago, Cary Sachs, president of television and streaming at Ant Farm, knew he wanted to focus on entertainment marketing. With two decades of experience that include long tenures at broadcast promotion agencies and movie trailer houses, Sachs knows a thing or two about succeeding.
Kareem Taylor sat down with Sachs to hear his story and to learn how to maintain a laser-focus on building your career.
Grabbing and maintaining the attention of your fan base is a crucial aspect of growing fans into committed communities. Now the question turns to how early-stage fans should be addressed and supported. By providing a brand's most passionate embracers with the right tools, they can keep other fans just as engaged.
In this podcast, taken from PromaxGAMES' inaugural conference this past April, you'll learn what steps these major players are taking to be best positioned for success.
Speakers include: Matt Raub, creative director and executive producer at Defy Media/Smosh Games and The WarpZone; Jason Phipps, SVP, digital media at FX Networks; Dorth Raphaely, SVP, content, fandom powered by Wikia; and Saralyn Smith, senior director, global community development at Blizzard.
“Everyone’s concerned with ‘I need a job, I’ll take any job.’ Even if you’re transitioning from one job to another. Sit down and write out your wish list,” says Jasmine Victor, senior director of integrated marketing at Viacom. From speaking up during meetings to bringing your authentic self to work to navigating your career journey, Victor dishes out honest advice to up-and-comers. Kareem Taylor caught up with Victor at her office to learn what it takes to succeed in entertainment marketing.
From being a competitive gamer before there was a huge audience for it, to evangelizing live video before the games industry understood what it could deliver, to leading the YouTube initiative for gaming content as director, global head of gaming, Ryan Wyatt has shaped gaming's leading edge.
Speaking at April's PromaxGAMES conference, Wyatt details that evolution and outlines what marketers need to know and where and how influence is being shaped. Then Wyatt flips the script and interviews Typical Gamer, one of YouTube's top streamers, often featuring Grand Theft Auto.
If you are an animation fan, you’ve probably heard of Adult Swim's Metalocalypse, The Venture Bros., Black Dynamite, Disney XD's Motorcity, Disney’s Kirby Buckets, Fox’s Son of Zorn, Nickelodeon’s Teenage Mutant Ninja Turtles and Amazon’s Niko and the Sword of Light, the first Daytime Emmy winner for children’s animated program in 2016. But you probably haven’t heard of Titmouse, a Hollywood-based animation studio run by husband-and-wife team of Chris and Shannon Prynoski. PromaxBDA LaFern Cusack talks to Chris Prynoski, founder and president of Titmouse on the eve of San Diego Comic-Con and the July 21 premiere of 'Niko and the Sword of Light' on Amazon.
Lisa Gregorian, president and chief marketing officer Warner Bros. Television Group and Tammy Golihew, executive vice president, publicity and social media, Warner Bros. Worldwide Television Marketing, speak with Paige Albiniak on how they knew San Diego Comic-Con would be a great place to reach fans and help build their overall television presence.