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The Daily Brief Podcast | PromaxBDA
Category: Management & Marketing
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The Daily Brief, brought to you by PromaxBDA, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promaxbda.org or on social media @promaxbda
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The Daily Brief, brought to you by PromaxBDA, delivers original reporting, newsmaker interviews, and the latest creative work f...


by The Daily B...
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December 11, 2017 03:57 PM PST

Paige Albiniak and Marc Berman, editor in chief of Programming Insider, discuss the 2018 Golden GlobeTV nominations.

HBO led the pack with 12 nominations, including six for Emmy-winning limited series, Big Little Lies. Netflix followed with nine, including drama nods for Stranger Things and last year's Golden Globe winner, The Crown, and FX came in third with eight, for series such as Fargo and Feud: Bette and Joan.

Listen in as Marc and Paige chat about who's in, who's out (Veep, where are you?) and make their picks for who will ultimately walk away with the statue.

December 07, 2017 05:51 PM PST

Gone are the days when viewers flipped through the dial looking for something to watch -- today, only 23 percent of personal screen time is spent watching live linear TV. All media brands need to spend some time thinking about how to future-proof themselves.

In this session drawn from PromaxBDA Station Summit 2017 in Las Vegas, international research and consulting company SmithGeiger shares the latest over-the-top (OTT) trends and reviews the impact that new viewing habits are having on linear TV. Learn about how audiences in key day-parts are changing their behavior to include OTT in their daily viewing, gain insights into your new competitive set, understand the need for an aggressive OTT strategy, and explore the way OTT is fundamentally changing linear TV promotion on air, online, and in social media. After hearing this session, you'll walk away with new data, new insights into the future, and new inspiration for the possibilities of your team.

Speaker: Andrew Finlayson, EVP Digital and Social Strategies, SmithGeiger

December 05, 2017 09:18 AM PST

Exponential technologies such as artificial intelligence, augmented and virtual reality, and robotics are rapidly accelerating and shaping all aspects of our lives. You just have to look down at your smart phone to know that’s true. These technologies are all the more disruptive because while humans are not equipped to process exponential growth, computers are.Going far beyond entertainment, these burgeoning technologies are going to accelerate the dematerialization of everything from medicine to education. In this episode drawn from PromaxBDA: The Conference in Los Angeles in June, Director of Design Jody Medich from Singularity University, walks us through the future of reality and examines some of the exciting disruptions we can expect in the not-so-distant future.

November 30, 2017 04:24 PM PST

Since attending performing arts school in London, Alex Moulton, now chief creative officer of Trollbäck+Company, has been in love with music. But instead of becoming a deejay, even though he still spins, or a singer, he became a business builder, a strategic thinker, an entrepreneur. Trollbäck+Company, a branding and design studio that has worked with such clients as the United Nations, Spotify, BBC, NBC Universal, Apple, Verizon, Chase, and IBM. Recently, they were responsible for rebranding Oxygen, NFL Network’s “NFL GameDay,” and MTV International.

November 28, 2017 03:24 PM PST

Do you know how to talk to your audience on social media? Viewers are glued to a screen—but it's not necessarily the television. If you have trouble figuring out the difference between a promo, a tweet, and a post, then let social media guru Bex Schwartz, executive creative director at Cause+Effect (forrmerly of Alkemy X), guide the way.

Find out how to talk to your audience while they're busy doing other things. How can you promote your brand without seeming like a shill? What's the best voice to use on each platform? Get tips, techniques, and best practices for using social media to turn eyes back to the screen that counts.

November 21, 2017 11:00 AM PST

Ashley Vinson is a leading authority when it comes to both marketing and Twitter. As an expert on social media marketing, she has been advising and coaching broadcasters and clients all over Europe on how to use social media to its best advantage.

Vinson knows all about the pitfalls of reading into the wrong numbers, of making a huge spike in your awareness only then to see it all fall away. In this session recorded at PromaxBDA Europe in Amsterdam, Vinson dispels the measurement myth to illuminate all of us on how best to execute and deliver social marketing that's not just a numbers game.

November 15, 2017 02:05 PM PST

“Get out there and network. Get to know people. Ask questions, get mentors,” says Diana Dixon, founder and executive creative director at Dixon, the boutique creative agency she founded.

“Try to get on great projects that inspire you. And don’t be afraid to connect with other people because this really is about relationships in your career.”

It’s this thinking that allowed Dixon to turn one project into a full-fledged business that today boasts clients such as Discovery Networks, TLC, Nat Geo, Food Network, Comcast, A+E Networks and more.

Daily Brief contributing editor Kareem Taylor sat down with Dixon to hear her story and to uncover just what it takes to launch a successful business in the field of entertainment marketing.

November 13, 2017 03:54 PM PST

Last week, PromaxBDA hosted the 2017 Latin America conference and awards at the New World Center in Miami. One of the highlights of that event was a conversation with Raze TV, which received PromaxBDA’s 2017 Game-Changers Award. Raze TV is a millennial-focused digital platform founded by Emiliano Calemzuk, Luis Balaguer and Modern Family star Sofia Vergara.

Calemzuk was joined on stage by Raze TV’s chief creative officer Rafael Sandor and the pair was interviewed by WTVJ Miami’s Roxanne Vargas. The trio discussed Raze TV’s mission, its plans to expand into scripted content, and how Raze TV approaches its marketing.

November 09, 2017 04:25 PM PST

This session, taken from PromaxBDA: The Conference, tackles the idea of content versus marketing and explores the similarities and differences of the two. These days, more and more brands are investing their marketing dollars into original content instead of into commercial and traditional marketing. Tech LadyMafia's Aminatou Sow moderates, and she's joined by Michael Engleman, EVP, marketing and brand Innovation, TBS; Moj Mahdara, CEO, Beautycon Media; and Stone Roberts,SVP, global video strategy, Refinery29.

November 06, 2017 03:24 PM PST

Digital resources are figuring into media planning more than ever. How do you pick the right outlets and measure success? Find out how digital placements can stretch your budget and where social media fits into your media mix. Meet some of the best in our business in this information-packed session, and learn hot new trends and best practices for this year and beyond.Moderator: Merry Aronson,founding partner, MerryMedia; Speakers: Adrianne Anderson,vp, creative services, KTLA, Los Angeles; Molly Kelly, corporate director of media strategy, Weigel Broadcasting Co, Chicago IL; and Ari Pitchenik, vp, affiliate marketing & co-op, Warner Bros. Worldwide TV Marketing.

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