“You get to a point where you’ve outgrown the challenges,” says Philip Agnello, promo producer at Accessible Media Inc. in Toronto. He’s referring to his motivations on applying to and getting into PromaxBDA’s Executive Mentorship program. Daily Brief Contributing Editor Kareem Taylor got a chance to chat with Phillip where he talks how he went from editing audio to cutting promos, and the moments that led him to seek professional mentorship.
“It’s always the most fulfilling to see a light bulb go off in someone’s head,” says Kasumi Mihori, vice president, creative, Sony Pictures Entertainment. She’s referring to her role as a mentor this year in PromaxBDA’s Executive Mentorship program. Straight out of art school, Kasumi founded her own agency and began doing work for clients. Since then, she has held creative leadership roles at organizations including Troika, Turner Studios and now, Sony Pictures.Daily Brief Contributing Editor Kareem Taylor sat down with Kasumi to hear her story.
“Always be really hungry to learn and grow,” is the key piece of advice offered by Scott Lakso, executive producer at loyalkaspar. And it served him well. Lakso started at loyalkaspar’s front desk 12 years ago, and worked his way up to leadership. On any given day, you’ll find Lakso helping producers manage their projects, jumping in on new business proposals and making sure clients are happy. Daily Brief Contributing Editor Kareem Taylor had the opportunity to catch up with Lakso on his time as a mentee in PromaxBDA’s executive mentorship program, how he landed his first job and the story of behind his career journey.
“I wanted to help guide the next round of talent,” says Tom Ham, head of business development, gaming and VR at Create Advertising. He’s referring to PromaxGAMES, where he’s been a mentor for the last year. He began his career reviewing games for publications including The Washington Post, and then got his big break into marketing, helping to cut trailers for the games themselves.Daily Brief Contributing Editor Kareem Taylor sat down with Tom Ham to hear his story. He talks about the value of being a PromaxGAMES mentor, navigating a weird career path and the one mistake he made that he tells others to avoid.
“If you have a marketing idea that is inherently social, then people will talk about it and will be intrigued,” says Angela Megrey, Crown Media vice president of social media. She is talking about the Hallmark Channel’s very successful activation Kitten Bowl live as part of the 10-day Super Bowl Live experience in Minneapolis, MN. Megrey discusses how hiring pet influencers for the activation, providing content to bloggers and implementing a Twitter party the day of premiere, allowed them to trend before the program aired and throughout the day. Angela talks with PromaxBDA Senior Producer LaFern Cusack on her social tips and tricks for reaching her audience wherever they hang out, whether that’s Facebook, Insta, Twitter, Pinterest or wherever.
TV pilot season in full bloom, and so are TV revivals. The concept of the revival series is nothing new, of course. Countless favorites from yesteryear (including recent new versions of Will & Grace, Dynasty, Star Trek and Twin Peaks) have surfaced. In this age of “Peak TV,” where finding an audience is more of a challenge than ever before, broadcasters are hoping the familiarity of the concept and the characters will stand out. Programming Insider Editor in Chief Marc Berman, author of this piece, and PromaxBDA Editorial Director Paige Albiniak chatted about TV reboots and revivals in this episode of the Daily Brief Podcast.
Stephen Arnold Music President Stephen Arnold and VP Creative Services Chad Cook join PromaxBDA Editorial Director Paige Albiniak to discuss the latest in creating custom music branding for such organizations as CNN Worldwide and China Global Television Network, researching music and settings from different regions and building comprehensive audio marketing packages for local TV stations.
Deadline‘s Dade Hayes joins PromaxBDA’s Paige Albiniak for a game of news roulette, in which the two veteran reporters bounce around news topics including Ryan Murphy’s big move to Netflix, Comcast’s potential attempt to muscle in on Disney’s Fox deal, AT&T’s contested bid for Time Warner, ratings for Comcast-NBCU’s Winter Olympics and the return of John Oliver for season five (time flies when you are going on highly intellectualized rants!) on HBO.